 Advertising
art departments' resources consists of award-winning
professionals with diverse experience producing
advertising campaigns for print, radio, television,
online, and outdoor media. These campaigns are
always designed with the goals of the larger integrated
marketing communications program in mind.
Internet, Web, e-Commerce
art departments' marketing skills help
create world-class web sites for a variety of clients.
At a time in which integrated direct marketing has
become a central tactic for most companies, art
department possesses the technical knowledge and
design savvy to provide your business with an effective
web site to showcase your company's products or
services. In addition, we can convert print marketing
communications into HTML and PDF documents.
New Media, Multimedia
art departments' skilled resources produce multimedia
presentations which will knock your socks off. We
have the bright ideas, brilliant strategists, and
cutting-edge equipment to make your vision a reality.
We can design and create your specific project for
delivery on a range of media from a floppy disk to
more robust media such as interactive CD-Roms, multimedia
DVDs or Flash presentations. Other services include
web design and build, e-commerce, Flash, database
integration, dynamic presentations, digital video,
digital photography, CD ROM, and DVD authoring.
Marketing Collateral
art department also develops integrated marketing collateral
systems which include brochures, catalogs, annual reports
and data sheets. Our design staff and copywriting resources
are skilled at presenting even the most technical information
in a clear and attractive manner.
Brand Development
art department has developed effective corporate identities
and competitive brand positions for a wide variety of
companies ranging from e-commerce to hardware to the
public sector. Whether measured in market share, brand
awareness or customer loyalty, the art department brand
development model repeatedly has been proven to system.
Direct Response
art department specializes in the development and implementation
of integrated direct response programs. In fact, we
have been involved in commercial direct response, marketing
communications, public education, and fundraising mail
programs at all levels. Based on information acquired
through database marketing techniques, as well as behavioral
and demographic analysis efforts, we design successful
highly-targeted direct response programs.
Corporate Identity
art department has developed unique corporate identities
for a wide variety of clients. Whether the goal is development
of a simple logo system, or a complex corporate collateral
suite, our staff is seasoned in the creation of identities
that achieve the branding objectives of the client.
Public Relations
art departments' experts offer virtually any public
relations service a client may require: Media Training,
Video, Press and News Releases, Product Launches, Media/Analyst
Communications. Or, if an agency relationship already
exists, art department works with them closely to ensure
a fully integrated program.
Consulting Services
art department offers on-site business and marketing
communications consulting services custom-tailored to
meet the needs of each client. Whether the need is for
a little extra help through trade show season, or a
lot of help during Marketing Communication workload
transitions, art department consultants can help to
lighten the load.
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